The direct SFR is a real-time audience consultation and analysis tool created for and with publishers and advertising sales houses.
Throughout the day, access all your programme and ad break performance in real time and at a glance. No more time wasted processing data — focus on analysis instead.
By email or online, Le direct gives you a concise overview of a day's TV ratings.
In the direct SFR, IPTV usage data coexists with many other data sources.
Programme monitoring, video, weather: all these sources are interconnected and interact in real time. Our in-house algorithms sort the data for you and highlight the most significant elements. Data becomes information, and a single glance at our tools is all you need to make informed decisions.
Our grids combine several different data sources.
The direct SFR is an ergonomic and accessible tool whose content adapts to each user's profile.
Within our interactive dashboards, we present information in an engaging format that makes it easy to understand. We meticulously tailor each of our exclusive views to your business needs. Our programme grids, age pyramids, curves and mappings are ready for your analysis.